3932 U Street
Sacramento, CA 95817
Hm: (916) 451-7440
Cell: (916) 718-5345
E-mail: joanne@sacinternetconsultant.com
LinkedIn: www.linkedin.com/in/joanneobata
Website: www.sacinternetconsultant.com

 

Summary:
  • Experienced, results-oriented FRONT-END WEB DEVELOPER and INTERNET MARKETING SPECIALIST, with the proven ability to work independently as a member of a high performing team.
  • Excellent problem solving, written, verbal and communication skills with strengths in cross-functional teaming and defining best practices.
  • Customer oriented with strong capabilities in forming and implementing innovative and creative strategies, while dedicated to the principles of continuous improvement.
Experience:
Job Title: Web Marketing Specialist

Employer:

Sustain Environmental Inc.

Dates:

11/12 to Present

Duties:

Responsible for web marketing including website development, customizing an open source content management system, managing social media and search engine optimization to leverage increased traffic, establishing a web presence and building a solid reputation.Develop online marketing strategies utilizing social media for increasing website traffic and on-site conversion efforts, including local search optimization.

Recommend marketing strategies based on Google Analytics and customer feedback. Define, document and update best practices to ensure on-going client satisfaction.

Job Title:

Internet Marketing Consultant

Employer:

Self-Employed

Dates:

9/09 to Present

Duties:

Provide low cost and open source solutions for initial phases, incrementally building in complexity and cost towards more advanced functionality, leveraging increased traffic and the ability to convert to sales, boosting revenue and developing customer loyalty.Troubleshoot and debug shopping cart and email integration.  Customize sites to accommodate expanded product and service offerings. Build responsive custom sites and validate against industry standards, following W3C and WCAG guidelines.

Create custom dashboards and reports in Google Analytics to establish metrics for goal tracking and prioritizing website marketing and development for highest revenue producing sales funnel.

Job Title:

Product Manager

Employer:

Vision Service Plan, Rancho Cordova, CA

Dates:

6/00 to 8/09

Duties:

Managed product marketing including business intelligence and market research, data mining, data analysis, reporting, competitive market assessments, SWOT analysis and industry trend analysis, ensuring a 10% increase in new business and 95% retention of existing business.Lead product core teams from market research and product development through product release, including cost/benefit analysis, scheduling, testing, monitoring, risk management and reporting, with Agile project management using Scrum. Provided subject matter and product expertise for expedited problem resolution, working closely with business partners, clients, vendors, doctors, and office staff to ensure a high customer service level.

Job Title:

Account Manager

Employer:

Vision Service Plan, Rancho Cordova, CA

Dates:

1/98 to 6/00

Duties:

Ensured maximum client satisfaction for high profile national accounts, met 100% of agreed upon customer requirements, service standards and expectations. Facilitated and reviewed contract development, plan design and business process simplification to ensure accurate and timely client installations. Built strong and solid customer relationships to guarantee acceptable client resolution.

Job Title:

Project Leader

Employer:

Vision Service Plan, Rancho Cordova, CA

Dates:

1/96 to 1/98

Duties:

Responsible for leading project teams in reengineering business processes and identifying feasible opportunities for system improvements, including team development, cost/benefit analysis, project scheduling, monitoring, analyzing, reporting, negotiation and problem resolution. Redesigned program development and management processes in several existing and start-up business units, including developing business model for new line of business, facilitating program management and client installation.

Job Title:

Medicaid Program Manager Analyst

Employer:

Vision Service Plan, Rancho Cordova, CA

Dates:

11/94 to 1/96

Duties:

Researched and reported on national Medicaid and Medicare programs and compliance, including Medi-Cal, encounter reports, HEDIS standards and NCQA guidelines. Primary company resource on all aspects of Medicaid, working with clients, state agencies and managed care organizations, including contract review, developing provider fee structures and plan design.

Job Title:

Technical Sales Support

Employer:

System Integrators, Inc., Sacramento, CA

Dates:

1/90 to 11/94

Duties:

Developed business analyst position in start-up small business unit for standards-based computer publishing product line, provided pre- and post-sales support including designing workflow and requirements documents, conducting technical presentations, providing customer training, supervising on-site installations and troubleshooting new product integration.
Skills: WEB DEVELOPMENT, INTERNET MARKETING, PROGRAM/PROJECT MANAGEMENT, REPORTING, TESTING, ECOMMERCE, BUSINESS INTELLIGENCE, DATABASE MANAGEMENT. Proficient in HTML5, CSS3, MySQL, WordPress, Google Analytics, Google Webmaster Tools, MS Office Suite: word, Excel, Access, PowerPoint; Mac and PC platforms, shopping carts such as WP Online Store and 1Shopping Cart, email marketing systems such as MailChimp, Constant Contact, AWeber, as well as integration with WordPress and Paypal. Familiar with Agile-scrum project management, Google Website Optimizer, Perl CGI, SQL, PHP, Javascript, JQuery, Git, Github, GIMP, iMovie, YouTube, LESS, SASS, SCSS, COGNOS, VISIO.
Education: San Francisco State University, BA 1983
San Francisco State University, MBA 1989
IBM Cognos Certificates, Report Authoring 1 & 2 2009
Web Marketing Certificate, AcademyX 2010